So you’ve built a shiny new website, you’ve included the greatest images, the most concise copy extolling the wonders of your products or services, you’ve littered the website with calls to action for customers to contact you and buy your range of revolutionary new products, you’re ready to go.
Just one more thing – you need people to find you.
Google is arguably the world’s most successful company and this is because it is able to easily connect people with the things that they’re searching for. Whether that be the answer to the amount of passes in the 1966 world cup final or the best plant-based remedy for jet lag, it’s all there and accessible with the typing of a few keywords in the search box.
The order in which Google delivers a searcher results based on the keywords they use is controlled by a highly complex piece of computer code called an algorithm. This algorithm takes into account a multitude of factors in an effort to deliver the most relevant results for every search.
For a UK ‘Widget’ seller with a new website, SEO – or Search Engine Optimisation – is the process undertaken to strategically raise the chances of their website being found by Google and placed within the top results delivered to people searching for their particular product or service.
So what is the process?
Although taking on the job of optimising a website is possible, for anyone unfamiliar with the more specialist side of the web, this is something which is often best left to professionals or online services tailored to the job.
Some of the highest priority activities which are undertaken when optimising a website include-
– Submitting the website’s URL – or web address – to the search engines and relevant online directories – monthly
– Establishing appropriate keywords for the business
– Ensuring that those keywords that people would use to search for a product or service are consistently and properly included in the website copy
– Including and optimising meta tag data for the website. This data states exactly what the site is about, includes all the most important keywords and is the most frequently searched component by search engines.
Why bother with SEO?
Simple: Because, with over a billion websites on the internet, it’s not easy to get noticed. For businesses looking to make an impression online, it’s not a luxury, it’s a necessity.
SO TO CONCLUDE:
The world wide web is a highly competitive place to do business but, when done well, there is the potential to engage with a global customer base overnight.
Building a stylish and informative website which is easy to navigate, engages it’s visitors and enables them to find the information and/or products they want, quickly and easily, means that some of the hard work has been done.
By also adopting a complimentary SEO strategy, either with a professional consultant or by using a cost effective and advanced online service such as the one offered by our team here at Daily, a new business can ensure that they will not only look good, but be highly popular too!
For more information on Daily’s advanced Search Engine Optimisation Service, please visit – https://www.daily.co.uk/products/search-engine-optimisation/index.html