The Daily Blog
2010
Feb
3

Knowledge Base vs Photographic Memory

One of our Support guys had some praise from a customer today, who said that it’s refreshing to speak to a company who is not trying to get them off the ‘phone as quickly as possible.

This is something we do strive towards and I’ll never have any targets for the Support team to have maximum call lengths or anything like that, so you can rest assured that if you do need to call us then our main concern will be resolving your issue and not thinking about the next call before we’ve even finished the current one.

Following on from last week’s article about our knowledge base, it’s worth pointing out that it’s there in support of, and not as a replacement for, our customer support team.

At times we may refer you to specific articles, either on the telephone or in a helpdesk ticket. We don’t do this to deal with your issue faster for our benefit, though, but for yours.  Some tasks and questions may seem very simple at first, but it often turns out there are a fair few steps involved and there can be a lot to remember when discussing it verbally.

A good example is if you are new to transferring com/net/org domain names. After you’ve done a few then you can probably make a transfer with your eyes closed, but if it’s the first time you have done one then there can be a lot to take in: different contact email addresses on the domain, what company to request the transfer from, checking WHOIS for the locking status, making sure you have the EPP code, any transfer/renewal fee, checking the status of WHOIS privacy, seeing if the registration is past the 60 day limit etc.

We’re quite happy to go through all these steps on the telephone if you want, but we often find the transfers that fail are the ones where customers have just simply been overwhelmed by the different steps and trying to take it all in. Often we hear callers frantically trying to scribble down all the steps we’re talking them through.

This is where our Knowledge Base comes in. We have simple to follow, step-by-step guides (with screen shots)  for all common tasks like this, so there’s really no need to make notes on the telephone or struggle to remember everything we are telling you – you can just refer to the guide at your leisure.

Feedback from our customers is very positive – we’re told that having a knowledge base article to refer to takes a lot of the stress out of some tasks. It’s generally a lot easier to work through some clearly laid-out steps in your own time than to try to remember what was said or decipher hastily-written notes from a ‘phone call, and if you do hit a problem then you can call about that specific step so we can get you through it.

So, rest assured: if we do ever send you an article it’s because we think it’s the best way we can help you out.

We spend a lot of time making sure the knowledge base is informative as possible and always welcome requests for new articles, so if there’s anything that you’d like a guide for just drop us a line or leave a comment.

2010
Jan
27

Need a little help?

We like to think that our customer support is some of the best in the business – take a look at the blog articles Ray, our Support Manager, has written to see what I mean. Good support doesn’t just mean having knowledgeable people on the other end of the phone, though – it’s about anticipating questions and providing access to quality hints and tips that customers can access whenever they need to.

So, if you take a look at the Daily.co.uk website you’ll spy a shiny new help button at the top. This’ll take you straight to our knowledge base, which has been around for quite a while, although we’d be the first to admit that we’ve not shouted about it as much as it deserves.

It’s a great first port of call if you have a question about one of our products or services. You’ll find helpful ‘Getting Started’ guides on subjects including getting listed on search engines, which web hosting package you need, and transferring an existing site to Daily. There are sections for each of our product types, a troubleshooting section to deal with some of the more common issues, and general information about things like payments and backup services.

For example, if you want to make sure you can pick up your emails on the go there’s a handy walkthrough to help you configure your email to work with an iPhone. If you’re keen to grab a slice of the online shopping market, maybe our guide to choosing and changing an eShop template will be of interest?

We’ve also produced a series of video tutorials – head to the eShop and Email sections to take a look at videos for everything from importing/exporting eShop data to setting up Outlook.

You’ll see that you can rate each article for helpfulness, so do let us know what you think. Ultimately, though, the knowledgebase is there for you, so if there’s something for which you’d like to see a tutorial, drop me a line and I’ll pass the feedback straight to Ray!

2010
Jan
11

Pay Per Click Ads, Part Four: Money Matters

If you’ve been following our series on pay per click advertising, you should have a well organised collection of keywords and corresponding adverts. You’re almost ready to go, so it’s time to talk cash.

How deep are your pockets?

First things first – how much money do you have available for your PPC advertising campaign? If you’ve claimed your Google AdWords vouchers, free with web hosting, Virtual Private Servers, online shops and instant websites, you’ll have a bit of a head start for the launch of your campaign  That aside, though, for the sake of keeping track of your finances you really need to be thinking in terms of a monthly budget.

So, what can you spare? Figure out from that how much you want to spend per day. You’ll see that Google recommends a daily budget based on your keywords – if your budget is lower than this, Google aims to deliver the ads when demand is greatest, which means you should have presence at the busiest times but your ads won’t be available to be seen 24/7. The trick is to find the best possible balance between what you can afford and what the market will deliver.

Here’s a bit more from Google about campaign budgets.

Setting your bid prices

You’ll also need to give some thought to bid prices. For each keyword, you’ll need to consider both what you can afford to bid and what the market price is – if other people are paying over £1 per click your ad won’t get displayed if you’re only prepared to pay 50p. Inevitably, some keywords will cost more than others because they’re more popular so you’ll need to balance the higher cost per click against the higher potential rewards of a popular search term.

Here’s a bit more from Google about bidding.

It’s time to launch your campaign!

Now that you’ve built your campaign and sorted out your budget it’s finally time to go live! Once you’ve done so, you can check that your ads are appearing without racking up impressions at: https://adwords.google.com/select/AdTargetingPreviewTool

Don’t just fire your campaign off into the ether and leave Google to it, though – to get the best results you need to keep an eye on how all your keywords are performing. We’ll talk a bit more about ongoing campaign management in the next article.

Earlier Articles in this series

Part One – Generating your keywords

Part Two – Keyword match types

Part Three – Writing your adverts

2009
Dec
10

So, what does your email address say about you?

A few weeks ago, I was amused to find myself described as part of  ‘the aristocracy of the internet’. Am I a venerable sort  who’s been instrumental in developing amazing widgets? Er, not quite. I have, though, got my own domain name.

In her column in the Times Online, Caitlin Moran recently talked about the assumptions she makes about people from the type of email address people have. Yahoo! and Hotmail email addresses are described as ‘a trifle… shabby’, there’s a faint whiff of ‘must try harder’ for those who have an email address associated with their internet service provider, and poor old AOL email address holders don’t fare terribly well in her assessment at all.

Now, I’m sure Ms Moran would be the first to admit that these assumptions are entirely subjective but she does have a point. People do make quick judgments about others. We know that first impressions count, which is why few people turn up to job interviews or first dates in tracksuit trousers and trainers. So why not give yourself the opportunity to create a strong first impression online too?

With your own domain name, you tell people a little something about you or about your business, which has got to present a better front than if you just tell them who you get your internet from (and that 37 other people with your name also do, which is why you’ve got the number 38 after your name). You’re also suddenly immune to having to change your email address if you find a better broadband deal elsewhere, and you can still pick up your email via webmail if that’s easier for you (you can forward it to Gmail and have the best of both worlds, too, if you like). Frankly, there aren’t really any down sides – and isn’t a few quid per year worth it to save yourself the hassle of changing addresses and create a good impression when you apply for that job?

You get email services free with any domain name registration, but if you need a service with more features and flexibility you can always use your domain with one of our specialist email packages.

If you’d like to read the column that inspired this post, here it is. Be warned, though – Ms Moran does not mince her words! Her views, of course, are her’s and not necessarily Daily’s. Some of us couldn’t help laughing in places, though…

2009
Dec
8

Half Price Business Web Hosting is back!

We know that this is a popular offer – and with business quality web hosting for less than £55 per year we’re not surprised – so we’ve decided to end the year with a bang.

Grab your bargain Business hosting now.

Not quite ready to build your website yet? Not to worry – we’re giving away an Online Business Card with every domain name bought before the end of January, so you can start getting traffic – and potential customers – to your domain straight away.

Just quote promo code ‘FREEBIZ’ when you buy your domain and Business Card to claim your freebie.

Claim your free business card now

2009
Dec
1

Pay-per-click advertising. Part Three: writing your ads

If you’ve been following our series on pay-per-click advertising, you’ll already have generated and organised your keyword list and thought a bit about keyword match types. So, now it’s time to settle down and write your first collection of adverts. I’d start with making sure you’ve got a strong cup of tea, something decent on the iPod, and your keyword spreadsheet to hand… Once you’ve got that sorted, here are the rules of engagement.

Differentiate yourself

There’s a lot of competition out there, so have a think about what makes your particular products and services unique – are you the cheapest in the market? Do you have the widest range of widgets? Do you have an amazing price promise? Try to get these features into your ads to help you stand out from the crowd.

Keep it brief.

You’re limited to 25 characters for your headline, 70 for the main body of your ad, which will be split across two lines when it appears in Google, and 35 characters for a display URL (this doesn’t have to be the full destination URL if that’s too long, but it should be on the same domain and look relevant). You’re looking for snappy, concentrated little sales pitches. If you can’t say everything you want to say about a particular product in one ad…

…Create variations.

Since each ad has such limited space, you can’t expect one ad to appeal to all people or promote all aspects of your product or service. Three variations of each is a good start. This is the place to experiment with different approaches to promoting the same thing – you’ll be able to view the sales stats later on and see which is the most successful.

Keep your headlines relevant.

You’ve already identified your keyword search terms, so make sure you match your headline to the search terms within each ad group.

Include a price in the headline

People are always enticed by a strong pricepoint, so if yours looks competitive there’s a good chance you’ll get the clicks. But there is a bit more to it than that – if someone clicks on an ad with a price in it, it’s likely they’re happy to pay that price – which means you won’t be paying for clicks from people who’d rather pay less. Plus, everyone loves a discount so if you’ve got a special offer running then phrases like ’save now’ and ‘X% off’ are a great idea.

Don’t forget your call to action!

Your ads will work better if you tell people what you want them to do, so include active phrases like ‘reserve’, ‘research, and ‘discover’. A sense of urgency helps, too, so try phrases like ‘Book now’, ‘Buy now’ and ‘Sign up today’. As Google points out, ‘find’ might be relevant but it doesn’t actively encourage a sale!

Target your links.

You’re much more likely to get conversions from your ads if they send customers directly to the most relevant page than if you send them to your homepage and expect them to rummage for the information they were after. Our general web hosting ads, for example, send people directly to the web hosting section of the website rather than pointing them at the www.daily.co.uk homepage.

Here’s a bit more from Google on creating your PPC ads

Next time, we’ll be delving into the money side of things with some thoughts on bid prices and budgeting. As ever, leave a comment or drop us a line if there’s something you’d like us to cover.

2009
Nov
25

New Virtual Private Servers, upgraded eShops, and new website!

It’s been a pretty hectic few months behind the scenes at Daily, but I can now reveal that we’ve been busy redesigning our website, improving our eShop product range, and adding a whole new product set: Virtual Private Servers (VPS)! Now that we’ve caught our breath, here’s a little more about the new additions:

NEW: Virtual Private Servers
We’re really pleased to announce the launch of a shiny new line of Virtual Private Servers (VPS).

A step up from shared web hosting, a VPS gives root access and dedicated server resources at a fraction of the cost of a dedicated server. With VPS you’re free to install the application or software you need and host unlimited numbers of domains, websites and email. Our VPS systems are running on brand new high spec servers with AMD 6 Core Opteron technology. Windows and Linux variants are available, and packages start at a fab £9.99 per month.

Find out more and buy a VPS now.

20% off brand new eShops
We’ve upgraded our online shop building software! The back office and design interface has been improved, and we’ve upgraded the product specs so that now you get more bang for your buck.

There are also two new packages, designed specifically to let you take appointment bookings – so, whether you’re a hairdresser, a B&B owner, or a restaurant you can now take bookings and payments online through our new Web Reserve products. This function’s also been added to our eShop Enterprise product for both new and existing customers.

To celebrate the upgrade, there’s 20% off any brand new yearly or two yearly eShop package. Just use the code LAUNCH20 before 4th January, 2010.

Buy your eShop now.

Brand new Daily.co.uk website
Welcome to the new look Daily.co.uk! For the last few months, we’ve been working on improving the look and feel of our website. There’s more space, less clutter, and plenty of room for future expansion (we’ve a few plans up our sleeves already!). Let us know what you think!

You might see that we’ve not rejigged the control panel yet, but don’t worry, we haven’t forgotten about it. If you’d like to get your suggestions in now, drop us a line.

2009
Oct
22

Does poor old email not get the attention it deserves?

I love the humble, often neglected email.

When I need to contact a company then I’m much happier being able to list all my points and information in an email to them.  It means that I have a copy of what I asked in my “Sent Items” and gives the company the opportunity to go through my points, compose a detailed response and then reply to me – which is great when I am asking questions that will require them to take some time to gather information.

Well, that’s the idea anyway!

The trouble is that the vast majority of companies I deal with just do not take email seriously.  The response times are very poor (often days), and on many occasions I don’t even get a reply! When I have to resort to the telephone to tell them my email hasn’t been responded to, the person I talk to usually doesn’t sound that surprised, like it’s acceptable that some emails may just get ignored or deleted at random. Sorry, but that is appalling.

When I do get the privilege of a reply, then often it’s not of much use anyway. Either some standard response copied/pasted or the responder clearly hasn’t even had the time to even read my email properly.

So why do we have to put up with this attitude towards emails in this day and age? It’s not like emails are some new overnight wonder that only just came in. Why do so many companies just not take emails seriously?

Your guess is as good as mine.

Here’s a few pearls of wisdom for any companies that place their email services pretty low down on the pecking order:

- Email is not a necessary evil. It is a very efficient way of communicating with your customers.
- With over 70% of UK households having Internet access, email is not going to go away. It’s here to stay and is getting more popular. Deal with it.
- You would not randomly hang-on on some of your customers who telephone you, play them a recorded message half way through a conversation or answer a totally different question from the one they asked – so don’t do it on email either.
- When someone sends you an email it does not mean their issue is trivial or “can’t be that important otherwise they would telephone”. It may just be your customer’s preferred method of correspondence.
- Leaving your customers hanging for days for a reply just because their query came in via email is not acceptable.
- If you are not going to take email seriously, save your customers some frustation and don’t offer the service in the first place.

Thankfully we do take your emails seriously at Daily. Checking our Support emails, the last response was within 30 minutes from when the email first arrived. It was from Nick in our Support team and addressed all the points asked as well as providing some additional information that Nick thought would be useful.  Pretty good going if I do say so myself.

Hopefully more and more companies will raise the bar to the same level as Daily when it comes to email, as personally I think some of the more “dinosaur-like” companies out there will only ever be dragged kicking and screaming into the 21st century (or even the 1990s for that matter!) when they realise their competition is leaving them behind and the service they offer is considered unacceptable by their customers. Until that time, many companies will be content to hide within the “norm” of what the majority of other companies out there offer – and the customer will lose out.

2009
Oct
14

Web hosting for less than £1.50 per month?

Sound good?

Then it’s your lucky day! Buy a new Linux Entry yearly or two yearly package before 31st October and you’ll get 25% off, which means you’ll get a year’s hosting for a little over £17 or two year’s hosting for just over £30.

Use the code ‘25OFF’ when you buy your new Linux Entry account to claim your discount. Snap up your bargain Linux Entry account now – there’s just a couple of weeks left!

2009
Oct
7

A new look for your Daily essentials

We’ve been thinking for a while that it’s time for a fresh lick of paint at Daily, so over the past few weeks I’ve been getting my head together with some new ace designer types who are full of new ways of looking at things. Here’s a little sneak preview of one of the new print adverts that will be appearing in magazines like .Net and Web Designer very soon:

Daily Essentials - our new print advertisement

Look at all that lovely white space! We think these ads are much clearer, slicker and more focused – in other words, we think they’re a much better reflection of the no-nonsense bunch of people that we consider ourselves to be. We’ve taken out a fair bit of clutter, so it should be much easier to see what we have to offer, and we’ve drawn a bit more attention to our latest special offer and a reader offer we like to run to make it all the more relevant to the readership.

Drop us a comment to let us know what you think, and stay tuned for further creative tinkering…

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