31Oct2014
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SEOSo you’ve built a shiny new website, you’ve included the greatest images, the most concise copy extolling the wonders of your products or services, you’ve littered the website with calls to action for customers to contact you and buy your range of revolutionary new products, you’re ready to go.


Just one more thing – you need people to find you.

Google is arguably the world’s most successful company and this is because it is able to easily connect people with the things that they’re searching for. Whether that be the answer to the amount of passes in the 1966 world cup final or the best plant-based remedy for jet lag, it’s all there and accessible with the typing of a few keywords in the search box.

The order in which Google delivers a searcher results based on the keywords they use is controlled by a highly complex piece of computer code called an algorithm. This algorithm takes into account a multitude of factors in an effort to deliver the most relevant results for every search.

For a UK ‘Widget’ seller with a new website, SEO – or Search Engine Optimisation – is the process undertaken to strategically raise the chances of their website being found by Google and placed within the top results delivered to people searching for their particular product or service.

So what is the process?

Although taking on the job of optimising a website is possible, for anyone unfamiliar with the more specialist side of the web, this is something which is often best left to professionals or online services tailored to the job.

Some of the highest priority activities which are undertaken when optimising a website include-

– Submitting the website’s URL – or web address – to the search engines and relevant online directories – monthly
– Establishing appropriate keywords for the business
– Ensuring that those keywords that people would use to search for a product or service are consistently and properly included in the website copy
– Including and optimising meta tag data for the website. This data states exactly what the site is about, includes all the most important keywords and is the most frequently searched component by search engines.

Why bother with SEO?

Simple: Because, with over a billion websites on the internet, it’s not easy to get noticed. For businesses looking to make an impression online, it’s not a luxury, it’s a necessity.

SO TO CONCLUDE:

The world wide web is a highly competitive place to do business but, when done well, there is the potential to engage with a global customer base overnight.

Building a stylish and informative website which is easy to navigate, engages it’s visitors and enables them to find the information and/or products they want, quickly and easily, means that some of the hard work has been done.

By also adopting a complimentary SEO strategy, either with a professional consultant or by using a cost effective and advanced online service such as the one offered by our team here at Daily, a new business can ensure that they will not only look good, but be highly popular too!

For more information on Daily’s advanced Search Engine Optimisation Service, please visit – https://www.daily.co.uk/products/search-engine-optimisation/index.html

24Oct2013
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I am quite surprised with the incredible response from the recent BBM for Android and iOS app. Over the past couple of years, the number of Blackberry customers have been decreasing. I have found that when asking customers why they are holding onto their Blackberry, I am told that it is mainly for their precious BBM app. Unfortunately, as people are moving away from Blackberry and towards iOS and Android anyway, even Blackberry’s biggest fan won’t have anyone left on his BBM list to message.

What is BBM?

BBM stands for BlackBerry Messenger. This was one of the first successful instant-messaging services on smartphones. The app is already provided when you buy your Blackberry device, enabling users to message, send files or voice notes with other BlackBerry users via 3G and free over Wi-Fi. A unique PIN is assigned to each Blackberry device, similar to having your own telephone number. Once you have added another Blackberry user’s PIN (or vice versa) you are able to start messaging. Blackberry Groups allows users to privately share calendar events, photos and other documents with up to 30 other BBM users. This has been extremely popular in offices.

Despite Blackberry launching a new operating system, they have found it extremely difficult to keep up in the smartphone market. The company lost many of its users to Android and iOS operating systems last year. Applications such as WhatsApp, which allow users to communicate over cross platforms became hugely popular and is currently much more useful than BBM.

Well, not anymore.

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18Oct2013
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At Daily, we are all fans of WordPress. I think it is important for you to know some of the important beginner tips when using it yourself. Here is some advice of what you could do with WordPress:

1. Change The URLS of your blog posts or pages

WordPress will create a URL for your post or page but sometimes it is a bit too long and you will need to adjust it. Here is why you would want to change URLs.

1) If your post or page URL contains characters such as  *, &, or @ , you will probably want to change your URL. These characters make it difficult for search engines to read and can be problematic for browsers, potentially preventing some of your pages from loading.
2) Secondly, your post or page title may be too long and the words are not optimised for search. For example, if my post was titled, “WordPress beginner tips, if you want to learn about it all” – WordPress may automatically generate this URL: “WordPress-beginner-tips-if-you-want-to-learn-about-it-all.”  Search engines prefer shorter URLs, so it would be worth your while to remove the unnecessary words as it will not help your post or page’s ranking. Also, search engines prefer that your higher ranking keywords appear at the beginning of the URL. In this way, you would want the most important part of your blog post to be the highest keyword. In this scenario, “beginner tips” are the most important keywords to describe this post. In the example above: We want to rank for the phrase “WordPress beginner tips” so we may want to adjust the URL to read “beginner-tips-for-WordPress”.

Be aware that you should not change permalinks after you have published your post. Once you have gone live, people may have already written down, shared or linked your URL.

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03Oct2013
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A comical article on Buzzfeed gave some examples of how technology could change in the future. I thought this was extremely interesting, as I was surprised to find out that people were actually trying to invent the most peculiar things! I’ve copied out a few of their examples for you to see for yourself and then further explored into other projects.

 

1. You won’t age.

Scientists have figured out how to slow down aging in mice, so what makes us think that it is impossible for humans?

 

2. Jet Packs.

We will be able to fly using Jet packs.

 

3. You’ll never ruin your phone again.

GE Scientists are working on superhydrophobic coatings that can completely repel water.

 

4. You’ll be able to print your own food.

NASA is already studying the possibility of 3D-printed food that can be used on deep space missions.

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20Sep2013
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We always feel the need to be faced with the newest products. I mean, if I was buying something in the Apple store I wouldn’t be surprised if a newer update was made available before I left the store! Whether it is a new phone device, new forms of technology or internet space, we are always discovering different things. This blog post will focus on a mixture of products and news that have caught my eye over the past couple of days.

Let’s start with 4G.  I am sure you have either heard all about the introduction to 4G – or have experienced it yourself. What is it? More importantly, what is all the fuss about?  4G is the latest technology for connecting to the Internet without a wi-fi connection. Most of you would know this as the faster 3G. Apparently it is almost as fast as home broadband. 4G will only be found on the newer handsets, by the end of 2017, it is said that the majority of the UK should have 4G coverage. G, as the name suggests, picks up where 3G (and 2G before it) left off. 4G stands for Forth Generation of Cellular Communications and is the next step in the evolution of mobile data.

What about webspace? Are you a big user of Dropbox? It has been reported in the past that Chinese tech giants Baidu and Qihoo 360 are giving their users 1TB of free space – something that is way bigger than that received by Dropbox, Box and others.

Surprisingly, there has been an even bigger amount of free storage that is being given by another Chinese tech company. The company, Tencent has really outdone themselves, offering customers a ridiculous 10TB free storage.

How it works: sign up for a Tencent QQ account and download the latest version of the Tencent Cloud mobile app. If you click on  the big blue button, you will immediately receive 1TB worth of free space first. As the amount of space you use increases (and in turn lowering the amount of space you are left with), Tencent will top up your storage space automatically, up to a maximum of 10TB.

What about an introduction to new uses of technology? Lastly, they have brought out the idea of 3D gaming devices. The company Nettle, gives the illusion of seeing holograms inside a screen. This enables different perspectives of the scenes as the user decides to move around. This product, called ‘Nettlebox’ costs $28,000 and is aimed directly at businesses such as estate agents or amusement parks.

Watch the video here:

Do you find the idea of a 3D game technology fun? For starters, I haven’t moved on to the new iOS7 let alone thinking about 4G. I think it is ridiculous that there will always be the newest gadget or product out there. It will always be a race against the time to get there first.  Speaking of which, people are actually queuing TWO days in advance outside the Apple store in London to get to the front of the queue for the new Apple iPhone. How is this possible? Someone said they were offered £300 for their space in the queue, and was waiting to be offered a bigger sum of money. How much money would you charge to stand in a queue outside for 48 hours? I know for sure that I wouldn’t…

 

04Sep2013
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Just when you thought you had seen it all. Technology seemed to advance, we were passing over the old and only looking for the new. Watches changed from a necessity to a fashion statement as more and more people would use their phone to check the time. Well – what if we were to combine the two products and create, yes – you’ve got it.. a smartwatch?

I mean surely this can’t be popular? I would much rather keep my phone as my phone and my watch as a watch. Have a look at the Pebble smartwatch Kickstarter campaign to get you started on what it is all about. Last year, a group of engineers launched this campaign for the so-called smartwatch. This watch would connect to your phone – notifying you of any incoming calls, texts, emails, and so forth. The watch apparently will also be allowing specific apps.

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29Aug2013
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At Daily, we aim to make you feel like you are getting the most reasonable price for the best service. A dedicated hosting service, known as dedicated servers, is a type of Internet hosting in which you are able to hold the whole server, as opposed to hosting amongst others. This is much more flexible than shared hosting, as you are able to choose your own operating system, hardware, and most importantly control the whole thing.

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22Aug2013
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It is often said that television has altered our world, but with the increased commercial opportunity provided by the evolution of the internet and the effect it has on the way we watch and interpret television, we can argue that it has changed its direction as a result of technological advancements.  I remember children’s television programmes to be filled with creativity, songs and dancing – whereas now its content is filled with technology.  But as technology is an important part of our lives, can we really prevent children from using it? No wonder an 11 year old would want to have the latest gadget, if she regularly watches her favourite television star with one.  Can we argue that the advancements in technology have changed the content of television programmes? Continue reading

14Aug2013
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Rory Cellan-Jones found himself “locked in a cage full of lemurs and technology journalists”, at London Zoo trying out a new gadget. The wearable camera, known as The Autographer,  records still pictures everywhere you go, using its five sensors to judge when the area has changed. For example, if it is infront of a blank wall it will not register to take a photo. Continue reading

10Aug2013
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Over the past few years, online advertising has changed. For example, we have experienced the world with video advertising, mobile and social.

1) Video is one of the fastest growing segments in the online advertising market.

2) It can be believed that eventually, mobile internet will over-rule desktop internet usage.

3) Social advertising doesn’t just refer to the ads we see on Facebook. For example, one of the growing trends in the social space is that of social gaming.

If we look at some digital campaigns today, you can see how the power of the internet enables us to a whole new world of advertising. For example, Oreo’s marketing executives and agency, 360i created a photo and tweeted “You can still dunk in the dark”.

The ad generated more than 16,000 retweets and was seen by tens of thousands on Twitter.

The hype that was created from such a witty “tweet”, featured all over online – more so than a standard television advert would. The power of the World Wide Web doesn’t only give us new mediums to create advertising content – it enables us to talk about the content in a variety of different ways.

Oreo’s Daily Twist Campaign

Another campaign from Oreo was that they released an image every day from June 25th to October 2nd . These images were of the cookie which had been restyled to replicate something that had happened on that date. The images were released via Twitter and Facebook. For example:

Another digital campaign, “Dumb Ways To Die”, was created by advertising agency McCann Melbourne. Posted in November 2012: it appeared in newspapers, local radio, outdoor advertising, throughout the Metro Trains network, and other social sites. The aim of the campaign was to promote safety on Trains for Metro.  A song was created called “Dumb Ways To Die”, originally posted on YouTube, the song received 20 Million views in a week.

One of the reasons as to why the campaign was so successful was because it was an easy way to gain young people’s attention. It is hard to reach out to younger generations about safety messages in general, let alone specifically about trains. The video used black comedy featuring a variety of cute cartoon characters killing themselves in increasingly idiotic ways due to unsafe behaviour.

The YouTube video generated a huge immediate viral effect. Due to such popularity, Dumb Ways To Die created a Tumblr, Soundcloud, and featured on Metro Trains’ Twitter. You can find all the content now at www.dumbwaystodie.com.

There are a few ways in which the campaign was taken further via apps and other social content:

1) McCann released an “Official Karaoke Edition” of the video on 26 November.

2) The campaign asked people to pledge for awareness and safety in trains on their website.

3) In May 2013, Metro released a “Dumb Ways to Die” game as an app for iPhone, iPod touch and iPad devices.

So you are probably thinking what this campaign achieved? It was viewed 2.5 million times within 48 hours and 4.7 million times within 72 hours. Within two weeks the video had been viewed 28 million times and soon at least 85 parodies were made. Today, the video has had over 52 million views.

Despite all the good press it has received – no campaign can claim its true popularity without some criticism! Before the world was faced with the internet and its social criticisms,  advertising was seen in a different light. For example, you would view an advertisement on television and would not be given the chance to publicly speak your views on it. Nowadays, you are subject to everyone else’s opinions online and are encouraged to share your own.

Just by looking at these campaigns, you can see how hype is formed via the internet, and how important it is within society today. So do you think that society is changing the way we are subjected to adverts? Is the online world really important or could we do without it?