These days, business changes in the blink of an eye. Change is constant and inevitable. Anticipating these changes and ensuring your business is able to adapt to meet them, is a great way to ‘future-proof’ your small business.
Learn to love Technology
From your smart watch and your tablet to the drone capturing the evening’s breaking news ; technology is pervasive. You’re no doubt using some form of tech device this very moment. Therefore, it is fundamental to know what technological solutions could and should be implemented into your business.
While it doesn’t necessarily have to involve switching your entire company to a cloud-based IT solution, ensuring that the simple things are done well is essential. Regularly updating your website, creating and managing social media profiles and carrying out targeted email marketing campaigns can all be simple ways of using technology to create human engagement with your business.
Tools such as Google Analytics, when learned and properly utilised, can unlock untold amounts of key information about how your online customers are behaving on your website, how much traffic might have been generated from marketing campaigns and where that traffic came from, etc. This kind of highly specific data can be used to streamline the processes you use and the value your website can deliver in driving your business forward.
Regularly Update your Website
Your website is your business’ store front. If poorly handled, it can drive potential new customers away before they have got to know you at all. Making sure your website is clear, concise, easy to use and regularly updated is fundamental for making a good impression. Further to this, not only will customers be visiting your website on their desktop computers, increasingly they will be viewing what you have to offer on their smartphones or tablets. From browsing on the train to internet shopping in their coffee breaks, consumers are using downtime throughout the day to browse the net. Therefore, ensuring you have a website responsive to all devices is essential.
Keep Your finger on the pulse
It might seem like just as you’ve got to grips with one system, then a newly updated and shinier version comes down the line. Don’t despair; even the biggest companies struggle with constantly staying ahead of the game when it comes to technological advancements. By focussing on the most immediate needs of your company and making an effort to keep up-to-date with those business trends which clearly affect you, you can mitigate the noise and keep pace more easily.
As an example, for those selling online, developing trends within the payment space might have a very real and significant impact on how many people feel secure purchasing from you. Keeping up in advancements in this space would therefore likely pay real dividends.
Customers always come first
Ultimately, it is the customers that make your business, but they can quite very easily break it too. Keeping them happy is possibly one of the most important things you should focus on, if you want to give your business longevity. The points above, such as keeping up with technology trends, keeping a website fresh, building a following through social media and streamlining payments are key in that, if they’re done well, they make a customer’s experience a pleasurable one. That is the most important thing for any business and if achieved and perfected, can help make any businesses future-proof.
By Alison Curry-Taylor, Operations Director at Daily Internet