We’re pleased to announce the first phase of a collaboration with Clickstream Technologies which means we can now offer Daily.co.uk customers cutting edge services website services which give the power to detect pay per click ad fraud, generate sales leads and analyse visitor behaviour so websites can be optimised to increase both sales and visitor satisfaction.
We think these tools are great for learning exactly how visitors use your website and therefore giving you the knowledge to amend your site so that it really suits your visitors. With Heat Maps and Click Maps, you can see an overlay of your website showing where the hotspots are for clicks and which areas seem to be being ignored – do you have a promotion that isn’t clicked on much because people with lower screen resolutions can’t see it so easily? Or are people mistaking a simple image for something which is clickable? Click Movies takes this idea one step further – you’ll be able to see video playback of customers’ navigation around your site, so you can see the order in which things catch your customers’ eyes. To talk directly to your customers, we’ve added an unobtrusive customer satisfaction survey. We’ll even automatically enable Google Analytics for you, so you can get the benefit of Google’s powerful web analytics without having to manually insert their code into each page of your website.
Plus there are direct revenue benefits, too. With click fraud detection you can be alerted to suspicious clicks on your pay-per-click ads, and even producing reports that you can use to put your case to the search engines for reimbursement. With Lead Generation, you can get relevant information on all business visitors to your site without requiring them to fill in a form, extracting sales leads from your website.
The Google Analytics automation service, a free ‘sales lead of the day’, and the online survey tool are all free with selected Daily.co.uk web hosting and eShop packages. If you already have a qualifying package you should find you’ve been automatically upgraded so that you have access to these new services – just log into your My Daily control panel and visit the new ‘Internet Marketing’ section. You can also opt for free trials of heat map, movie recording and click fraud detection services.
We’re already talking about some of the other great services our customers could take advantage of, so if you have any suggestions for new services and website widgets you’d like to see us offer, just drop us a line.
Further Information:
Internet Marketing Tools from Daily.co.uk
Web Hosting from Daily.co.uk
Online Shopping with eShops from Daily.co.uk
