You learnt all about Pinterest in my article on 7 steps to pinterest success a few months back. As a continuation from these Pinterest tips, I am going to focus on Pinterest for businesses.
Pinterest is similar to its social network rivals, such as Facebook and Google Plus, in the way that it helps you to promote your business. If you’re already familiar with Pinterest’s personal accounts, you should find the business account simple enough to use – it operates in more or less the same way.
Why a business account on Pinterest?
Setting up a business Pinterest account will enable you to receive updates on future products and services that will create a much more powerful way to reach and understand your audience. Personally, I believe that Pinterest can help give your business character as opposed to other social networks. Pinterest is much more visually creative and allows diversity. Got some great infographic ideas? They’re all the rage on Pinterest – get ‘em up there and see if they circulate. Florist? Pin some of your creations to a board in the Weddings category. This enables an easy search for when people browse “weddings” so if you are using Pinterest for your business, you could create a board for all your wedding flowers and assign it to that category so that whatever you pin to it shows up to people browsing the Weddings category.
When you sign up for a business account, you will have to agree to the Business Terms of Service.
Who can use Pinterest’s business account?
It doesn’t matter who you are, any brand, small business, blogger or large organisation can join Pinterest as a business. In this way, Pinterest business accounts are similar to the Facebook Fan pages.
Pinterest mentions that if you are interested in using pinterest for businesses, you can visit business.pinterest.com to sign up as or convert to a business account. They explain that you are able to learn more about what works for businesses by viewing case studies.
How to sign up?
1) Visit business.pinterest.com
2)
- Click on “New to Pinterest? Join as a business.” (See image above)
- If you already have an account on Pinterest that you want to convert to a business account, click “Convert your existing account,” and follow the steps provided. Once you convert your personal account to a business account, you will not be able to revert back to a personal account.
- If you want to create a new account continue to step 3.
3) Choose the name and email of the person managing the account, and choose a password.
4) Next, you’ll be asked to fill in the information that will be public. For example, your business logo, your name, your Pinterest URL (developed from your chosen username) or a description.
5) Lastly, you should read through and accept Pinterest’s Commercial Terms of Service and then finish off by pressing “Save Profile.”
So, are Pinterest Business pages for you?
