As I have previously spoken about marketing for businesses, I wanted to try something different. I did some further research into social media marketing for musicians. Just as for companies, it is always easy to have the correct products, but it can be more difficult to find ways to present them to the target audience. I have decided to create a list of what I believe to be a majority of successful marketing tools for musicians.
Loads of successful musicians have been scouted via YouTube – worldwide celebrities such as Justin Beiber and Conor Maynard were approached after their videos went viral on YouTube. You don’t have to post artistic musical videos to the world but getting your live performances on YouTube is a great way to demonstrate what you are up to as a musician.
There are many social applications that allows you to display your music through Facebook. Applications such as RootMusic and Damntheradio are easily accessible, allowing you to add a tab directly to your page, making it easy for potential fans to find your music by going where they already are.
Twitter is a great way to keep your fans up to date with your music. Tweet For A Track is an application that pretty much does what it say on the tin – you upload your track, enabling your fans to download it for free that if they retweet or post it onto Facebook. This is similar to campaigns such as “Like for an offer” and so on where you are able to reward your fans for being so loyal, and help you spread your name even further.
Myspace was one of the most popular social networking sites in 2008, and still has over 37.7 million users now. Myspace is especially good for hosting a page for yourself as a musical artist or as a band page. Myspace is great for SEO as it will help send your band/musician name to the top of Google when searched for.
Last.fm centres around its music recommendation engine. It allows other music playing and sharing products like Spotify or SongKick to use Last.fm’s user data to recommend other music with similar genres.
SoundCloud is a social sound platform that enables its users to upload different tracks to their profile page and share it with the rest of the community. It also allows users to access eachother’s tracks easily. Furthermore, you can instantly record and upload your music and share it instantly. Soundcloud allows users to comment and rate each track they listen to. For example, here’s our web designer Shaun’s band page: Fighting Evil Is Cool.
Are any of these social platforms for you? You should definitely try at least one if you are wanting to boost your musical career! Let us know as we would love to listen!