If you followed our series of five articles on how to get your PPC advertising campaign up and running a few months ago, you should already have a well-tended, successful pay-per-click advertising account. So, it’s time for the next step – broadening the reach of your advertising with the Google Display Network.
What’s the Google Display [...]
Category Archives: PPC
If you’ve been following our series of articles about PPC advertising, you should feel pretty confident that you know how to build and launch a well-structured pay per click ad campaign. If you want to check that your ads are appearing without creating extra impressions (which could skew your analysis of the effectiveness of the [...]
2010
Jan
11
Pay Per Click Ads, Part Four: Money Matters
If you’ve been following our series on pay per click advertising, you should have a well organised collection of keywords and corresponding adverts. You’re almost ready to go, so it’s time to talk cash.
How deep are your pockets?
First things first – how much money do you have available for your PPC advertising campaign? If you’ve [...]
If you’ve been following our series on pay-per-click advertising, you’ll already have generated and organised your keyword list and thought a bit about keyword match types. So, now it’s time to settle down and write your first collection of adverts. I’d start with making sure you’ve got a strong cup of tea, something decent on [...]
2009
Sep
23
Pay Per Click Advertising: Part Two
It’s time for the next installment of our series on Pay Per Click advertising. If you followed the steps in part one (Introduction to Pay-Per-Click Advertising), you should now have a spreadsheet full of neatly ordered keywords and keyword phrases that you want to use to advertise your website.
So, what’s next?
Within Google AdWords, there are [...]
2009
Aug
20
An Introduction to Pay-Per-Click Advertising
You’ve got your domain name and web hosting, spent hours tweaking your website into looking just the way you want it, and finally added all the information or products you need to add for launch. You’re all poised to send out orders, answer questions or interact with the public. So, how do you get ‘the [...]
