We’re often asked by customers for more information about Search Engine Optimisation (SEO) – it’s a seemingly inexhaustible topic, and one which can often seem daunting at first.
We’ll continue to publish occasional blog articles on the subject (in fact, if there’s something specific you’d like to know leave us a comment and we’ll get on [...]
Category Archives: Search Engine Optimisation
2010
Mar
10
Search Engine Optimisation: A Bibliography
It’s been suspected to varying degrees in the SEO community for a while now, but we finally have it from the horse’s mouth: Google does not use the keywords tag when ranking search results. It’s not downweighted, it’s not a minor influencing factor that you should consider but not worry about spending weeks on, it’s [...]
2009
Apr
7
SEO Tips: Optimising your web copy
Getting the copy right for your website is essential in order to improve both the performance of your website and its search engine rankings. You should never forget that your site is aimed at human beings who appreciate clear, readable content, but there are a few tricks you can employ within your website wording that [...]
2009
Mar
19
SEO Tips: Maximising Meta Tags
Following on from our Introduction to Search Engine Optimisation last month, this month we’re starting to discuss the practicalities of the ‘What to do with your website code’ part of our series. This week, we’ll be concentrating on meta data.
What’s meta data?
First things first, for those of you that haven’t fiddled too much with your [...]
2009
Feb
19
Search Engine Optimisation – an introduction
Let’s kick off our brand new series of features on Search Engine Optimisation (SEO) by defining what’s meant by SEO and why it’s important to your website.
First, a few things it isn’t. SEO is not a fixed set of actions that if taken will propel you to the top of Google for all eternity. It [...]
