Well, yes. It does. It’s generally accepted that your website should be hosted in the country most of your customers or visitors come from – indeed, widely respected SEO experts, SEOmoz, rate the geographic location of the host IP address of the domain name as of high importance in their breakdown of ranking factors. What [...]
Category Archives: Search Engine Optimisation
2010
Dec
15
We’ve mentioned Google’s Keyword Suggestion Tool before as a great way to come up with ideas for keywords to target for Search Engine Optimisation (SEO), but did you know that they also offer a more personalised version? If you have Google Analytics (and if you’re serious about measuring the effectiveness of your website and marketing [...]
If you’ve performed a search on Google lately (and, well, who hasn’t?), you might have noticed that it yesterday launched one of the biggest changes to their search function in years. Ladies and gents, welcome to Google Instant. You need to be logged in to a Google account to see it, but if you are, [...]
2010
Mar
10
We’re often asked by customers for more information about Search Engine Optimisation (SEO) – it’s a seemingly inexhaustible topic, and one which can often seem daunting at first. We’ll continue to publish occasional blog articles on the subject (in fact, if there’s something specific you’d like to know leave us a comment and we’ll get [...]
It’s been suspected to varying degrees in the SEO community for a while now, but we finally have it from the horse’s mouth: Google does not use the keywords tag when ranking search results. It’s not downweighted, it’s not a minor influencing factor that you should consider but not worry about spending weeks on, it’s [...]
2009
Apr
7
Getting the copy right for your website is essential in order to improve both the performance of your website and its search engine rankings. You should never forget that your site is aimed at human beings who appreciate clear, readable content, but there are a few tricks you can employ within your website wording that [...]
2009
Mar
19
Following on from our Introduction to Search Engine Optimisation last month, this month we’re starting to discuss the practicalities of the ‘What to do with your website code’ part of our series. This week, we’ll be concentrating on meta data. What’s meta data? First things first, for those of you that haven’t fiddled too much [...]
2009
Feb
19
Let’s kick off our brand new series of features on Search Engine Optimisation (SEO) by defining what’s meant by SEO and why it’s important to your website. First, a few things it isn’t. SEO is not a fixed set of actions that if taken will propel you to the top of Google for all eternity. [...]
