If you’ve been following our series of articles about PPC advertising, you should feel pretty confident that you know how to build and launch a well-structured pay per click ad campaign. If you want to check that your ads are appearing without creating extra impressions (which could skew your analysis of the effectiveness of the [...]
Category Archives: Search Engines
2010
Jan
11
Pay Per Click Ads, Part Four: Money Matters
If you’ve been following our series on pay per click advertising, you should have a well organised collection of keywords and corresponding adverts. You’re almost ready to go, so it’s time to talk cash.
How deep are your pockets?
First things first – how much money do you have available for your PPC advertising campaign? If you’ve [...]
If you’ve been following our series on pay-per-click advertising, you’ll already have generated and organised your keyword list and thought a bit about keyword match types. So, now it’s time to settle down and write your first collection of adverts. I’d start with making sure you’ve got a strong cup of tea, something decent on [...]
2009
Sep
23
Pay Per Click Advertising: Part Two
It’s time for the next installment of our series on Pay Per Click advertising. If you followed the steps in part one (Introduction to Pay-Per-Click Advertising), you should now have a spreadsheet full of neatly ordered keywords and keyword phrases that you want to use to advertise your website.
So, what’s next?
Within Google AdWords, there are [...]
2009
Aug
20
An Introduction to Pay-Per-Click Advertising
You’ve got your domain name and web hosting, spent hours tweaking your website into looking just the way you want it, and finally added all the information or products you need to add for launch. You’re all poised to send out orders, answer questions or interact with the public. So, how do you get ‘the [...]
2009
Apr
7
SEO Tips: Optimising your web copy
Getting the copy right for your website is essential in order to improve both the performance of your website and its search engine rankings. You should never forget that your site is aimed at human beings who appreciate clear, readable content, but there are a few tricks you can employ within your website wording that [...]
2009
Mar
19
SEO Tips: Maximising Meta Tags
Following on from our Introduction to Search Engine Optimisation last month, this month we’re starting to discuss the practicalities of the ‘What to do with your website code’ part of our series. This week, we’ll be concentrating on meta data.
What’s meta data?
First things first, for those of you that haven’t fiddled too much with your [...]
The latest proof of just how important the right domain name is for businesses has been delivered by Toys R Us, whose deep pockets are now an impressive $5.1million lighter after purchasing the domain toys.com at auction.
It’s an extraordinary amount of money, and it’s not as if Toys R Us doesn’t have its company name [...]
2009
Feb
19
Search Engine Optimisation – an introduction
Let’s kick off our brand new series of features on Search Engine Optimisation (SEO) by defining what’s meant by SEO and why it’s important to your website.
First, a few things it isn’t. SEO is not a fixed set of actions that if taken will propel you to the top of Google for all eternity. It [...]
Yesterday evening, I found myself stuck in an unusually tedious traffic jam with some somewhat unwanted extra time to study the back of the car in front of me.
All I could see was the logo and a push towards their website. Now, that makes total sense. If you have an business website, you really do [...]
