Let’s kick off our brand new series of features on Search Engine Optimisation (SEO) by defining what’s meant by SEO and why it’s important to your website. First, a few things it isn’t. SEO is not a fixed set of actions that if taken will propel you to the top of Google for all eternity. [...]
Category Archives: Search Engines
Yesterday evening, I found myself stuck in an unusually tedious traffic jam with some somewhat unwanted extra time to study the back of the car in front of me. All I could see was the logo and a push towards their website. Now, that makes total sense. If you have an business website, you really [...]
We asked Dyana Najdi, Google‘s Analytics Manager for Europe, the Middle East and Africa, for some from-the-horse’s-mouth insights into website analytics, Google-style. So, what exactly is web analytics, and why is it so important? The definition has evolved over the years. Traditionally it was very much targeted at the website developer or IT department, and [...]
One of the most common questions we’re asked is how people can get their sites listed on the first page of Google. We explain different hints and tips to increase the chances of getting a higher ranking and often suggest our Search Engine Optimisation package, but to be on the first page is really down [...]
