They say size doesn’t matter, but when it comes to business, the perception of being slightly larger and more established than you actually are can be incredibly helpful in sealing those first few deals and getting the businesses off and running.
During the early stages of a new small business, commonly there aren’t the funds available to open lavish offices and host large and impressive marketing events. There are however a host of small things which can make all the difference to the perception a potential client has on the size and professionalism of the company
It’s…you know….what’s its name…?
Being memorable can be made up of numerous different things but can start with a name. You know that thing when you can’t remember the name of the person you bump in to on the street and you call them buddy or pal and get by. For businesses that doesn’t work.
Many individual entrepreneurs forget this one fundamental step which could make, or quite literally break their business. On the face of it, it seems pretty easy. Nike, Apple … Virgin, how hard can it be?
Choosing the right name for a company and corresponding domain name, which represents the company and what you are selling, is vital. Not everyone will be as emotionally attached to your childhood pet as you were, and therefore, calling your business Mr Fluffington Printing may ultimately be counterproductive.
Take your time and investigate the options. Ideally, a name should be short, simple and easy to pronounce. Steer clear of witty tongue twisters and remote Welsh village names.
Talking about Welsh villages, think carefully about how it’s spelt. A business domain which is too clever and can easily be misspelt will act like a hose with a hole, haemorrhaging traffic while potential customers get quickly frustrated and move on to a competitor. Where possible, keep it simple and relevant to reduce the risk of customer confusion.
A great name may not be the defining factor in your businesses success or failure, but it certainly has a part to play. What it boils down to is proper consideration, research and using the best practice guides and tools to find that catchy, easy-to-spell and company-specific name will help give the impression of a professional organisation.
An Outstanding Website
Online consumers are agile and spoilt for choice. Therefore, presenting them with a low quality website is a sure fire way to appear like a newcomer and have them scrambling for the search bar to find your competitors.
Creating a website these days can be cost effective and, when done well, can be hugely effective in giving the impression of being a serious player in the chosen market.
The fundamentals of a good website include, simple design, clear intuitive functionality, high quality images, concise, informative content and clear calls to action.
I’m afraid the Hotmail or Gmail email account you’ve had since you were a teen just won’t cut the mustard now you’re in business. A company email address should be from the company domain name. Using a bulk email provider such as Hotmail gives the impression a business is more likely being run in the shed at the bottom of a garden, than an office in the city.
A Memorable Company Logo
When you think of the Nike, Apple and the Virgins of this world, you remember their logo. Although simple, an image can speak a thousand words. Your logo should be easily recognisable, relevant and represent a polished company image. Five key principles to consider when designing your logo are:
Again, this takes time, so make sure yours is distinctive, appropriate, practical and communicates your specific values and ideals.
Although a seemingly simple add-on, having a professional business card is another cost effective way to appear as though you’re up there with the best in your business. Self printing from the home computer is a no go, as the homemade touch doesn’t travel well. There are countless printing stores and online companies which offer cost effective, professional looking templates which can ensure that when you’re meeting a potential new customer face-to-face, you look like you just came from the boardroom rather than the cloakroom.
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