It is often said that television has altered our world, but with the increased commercial opportunity provided by the evolution of the internet and the effect it has on the way we watch and interpret television, we can argue that it has changed its direction as a result of technological advancements. I remember children’s television programmes to be filled with creativity, songs and dancing – whereas now its content is filled with technology. But as technology is an important part of our lives, can we really prevent children from using it? No wonder an 11 year old would want to have the latest gadget, if she regularly watches her favourite television star with one. Can we argue that the advancements in technology have changed the content of television programmes? Continue reading
Rory Cellan-Jones found himself “locked in a cage full of lemurs and technology journalists”, at London Zoo trying out a new gadget. The wearable camera, known as The Autographer, records still pictures everywhere you go, using its five sensors to judge when the area has changed. For example, if it is infront of a blank wall it will not register to take a photo. Continue reading
Over the past few years, online advertising has changed. For example, we have experienced the world with video advertising, mobile and social.
1) Video is one of the fastest growing segments in the online advertising market.
2) It can be believed that eventually, mobile internet will over-rule desktop internet usage.
3) Social advertising doesn’t just refer to the ads we see on Facebook. For example, one of the growing trends in the social space is that of social gaming.
If we look at some digital campaigns today, you can see how the power of the internet enables us to a whole new world of advertising. For example, Oreo’s marketing executives and agency, 360i created a photo and tweeted “You can still dunk in the dark”.
The ad generated more than 16,000 retweets and was seen by tens of thousands on Twitter.
The hype that was created from such a witty “tweet”, featured all over online – more so than a standard television advert would. The power of the World Wide Web doesn’t only give us new mediums to create advertising content – it enables us to talk about the content in a variety of different ways.
Oreo’s Daily Twist Campaign
Another campaign from Oreo was that they released an image every day from June 25th to October 2nd . These images were of the cookie which had been restyled to replicate something that had happened on that date. The images were released via Twitter and Facebook. For example:
Another digital campaign, “Dumb Ways To Die”, was created by advertising agency McCann Melbourne. Posted in November 2012: it appeared in newspapers, local radio, outdoor advertising, throughout the Metro Trains network, and other social sites. The aim of the campaign was to promote safety on Trains for Metro. A song was created called “Dumb Ways To Die”, originally posted on YouTube, the song received 20 Million views in a week.
One of the reasons as to why the campaign was so successful was because it was an easy way to gain young people’s attention. It is hard to reach out to younger generations about safety messages in general, let alone specifically about trains. The video used black comedy featuring a variety of cute cartoon characters killing themselves in increasingly idiotic ways due to unsafe behaviour.
The YouTube video generated a huge immediate viral effect. Due to such popularity, Dumb Ways To Die created a Tumblr, Soundcloud, and featured on Metro Trains’ Twitter. You can find all the content now at www.dumbwaystodie.com.
There are a few ways in which the campaign was taken further via apps and other social content:
1) McCann released an “Official Karaoke Edition” of the video on 26 November.
2) The campaign asked people to pledge for awareness and safety in trains on their website.
3) In May 2013, Metro released a “Dumb Ways to Die” game as an app for iPhone, iPod touch and iPad devices.
So you are probably thinking what this campaign achieved? It was viewed 2.5 million times within 48 hours and 4.7 million times within 72 hours. Within two weeks the video had been viewed 28 million times and soon at least 85 parodies were made. Today, the video has had over 52 million views.
Despite all the good press it has received – no campaign can claim its true popularity without some criticism! Before the world was faced with the internet and its social criticisms, advertising was seen in a different light. For example, you would view an advertisement on television and would not be given the chance to publicly speak your views on it. Nowadays, you are subject to everyone else’s opinions online and are encouraged to share your own.
Just by looking at these campaigns, you can see how hype is formed via the internet, and how important it is within society today. So do you think that society is changing the way we are subjected to adverts? Is the online world really important or could we do without it?
According to Netcraft there are now over 644 million websites on the internet. It’s hard to say anything which hasn’t been said and certainly all-but impossible to sell anything which can’t be bought on any number of competing websites with a few easy clicks.
Competition for online traffic is fierce. Internet users are agile and impatient and giving them reasons to leave your company website for a competitors’ is unwise and can be exceptionally expensive. Continue reading
Toys and games are a huge part of children’s lives growing up. I’m sure you remember your special toys when you were as little as six years old! I’m sure you can also agree that thanks to advancements in technology, toys are completely different nowadays.
Once gaming toys were introduced in the 1990s, it started to add extra pressure on basic soft toys or games. Film companies such as Disney were in demand to provide entertainment in new forms. Continue reading
Do you remember Facebook back in 2004? Facebook used to be such a simple social networking site, and now it has been integrated within everyday life. In fact, thinking back – it is actually ridiculous to think I have been tied down to a social network site for six years.
It’s not abnormal to hear “I was looking at your Facebook wall”, or “Did you see on your news feed” across a dinner table amongst friends. In fact, everywhere I look – poster ads, television ads or digital ads – I am faced with the little dark blue Facebook logo. Facebook users used to complain that Facebook would keep updating, becoming increasingly difficult to manage. Continue reading
As technology is an important part of our lives, it is almost impossible to cut it out of our children’s lives. For starters, children are introduced to the internet at such an early part of their life now that it increasingly harder to prevent them from the dangers at such a young age. I’m sure we can all agree that there are risks linked with allowing children to explore the online world.
It is important for you to make sure they know the risks before going online, and that you enable the parental control settings. There are plenty of ways to protect your children from the internet. Continue reading
At Daily we find it extremely important to build good relationships with our customers. As I’m sure you can see from our Facebook page, we try to encourage all of us at Daily to get involved in discussions. This enables you to see how we interact with each other as well as giving the opportunity to interact with others at Daily.
The troubled pinballing of the Digital Economy Act 2010 around the UK’s judicial processes highlights some rather jumbled thoughts when it comes to the responsibility of service providers for digital content. On the one hand, stakeholders are understandably keen to protect their work and tackle, in this case, copyright infringement. But on the other – how do we achieve effective legislative enforcement in the digital arena? Should service providers take some pro-active responsibility for how their services are used or the content that they house? Continue reading
There is a certain sweat-inducing twist in the stomach that is reserved solely for the moment of realisation that digital data has gone, lost to, well, to wherever seemingly priceless information goes.
It wouldn’t be overreaching to say that all computer users will have had their own experiences with data loss at some time or other. In many personal cases, the loss is relatively inconsequential and can be reinstated with a few minutes of aggravated re-typing but, with the level of individuals’ personal data being stored digitally by our public organisations at an all-time high, mass data loss or data breaches can be an embarrassing and eye-wateringly expensive problem. Continue reading
When someone becomes bankrupt are you are obliged to make it public? This is deemed degrading, and definitely something that one would want to be forgotten. We are in control of our actions, however we are unable to control or predict the consequences of those actions. Furthermore, certain businesses receiving bad press have to face articles that may slander their name. Is it important for us to be faced with this information online, or should one be given the freedom to change it?
Arguably, a company should not be able to hide its flaws if they are important to everyday society. If we were to remove every article online, the facts and figures online will all be a web of hidden truths. We can not suppress free speech, but if we use our free speech online, we can never get it back. For example, when a celebrity uploads a photo or writes something online, it can never be forgotten. It can be argued that we are all entitled to voice our opinions when we want, and erase them when we don’t want. Continue reading