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Our blog about web hosting, virtual private servers, domain name registration, eCommerce websites and the internet industry in general. As well as articles and tutorials to help you develop your website, you'll find useful SEO tips, social media thoughts and PPC advice to help you get your website noticed.

2013
Mar
14

Etiquette in the digital world?

A recent article in the New York Times speaks talks about etiquette redefined in the digital age.

Bilton continues to express how receiving a simple “Thank You” in an email or a voice message is simply rude as it is a waste of everyone’s time. I don’t know how true I think this is. It is found that there are different generations that expect different treatment via email. And apparently, as a community we are supposed to know this!

There is also a work relationship etiquette that is experienced via email. Is it appropriate to speak in a casual manner or do we have to express our emails formally each time?

“Of course, some people might think me the rude one for not appreciating life’s little courtesies. But many social norms just don’t make sense to people drowning in digital communication.” – Bilton

Laura Stack writes about email etiquette in the professional industry. She writes about how you should keep messages brief and to the point. One should be sparing with group e-mail. Send group e-mail only when it’s useful to every recipient. Use the “reply all” only if you have something to add as your recipients get quite annoyed to open an e-mail that only says “Thanks!”

Bilton continues to express his pet peeves over voicemail. He thinks it is a completely waste of time leaving a voice message explaining to someone that they have just called and to call them back. I mean, that is what the missed call log and texting is for of course!

As generations change and technology advances, it changes our day-to-day relationships with others. Standard etiquette in previous years used to be thank you cards and party invitations – and nowadays we have new technology that has taken over with digital media and the older habits are falling out of favour. For example, people receive party invitations via Facebook Events or online letters such as Paperless post.

Furthermore, people have no need to communicate with people in the street to ask for simple things such as directions as you can direct yourself with a smart phone!

These newer methods of communication have helped to generate revised etiquette that suits them. For example, with the introduction to smart phones with the use of social media has produced the use of these extra ways of contact on the go. What is the etiquette for face-to-face relationships? Is it appropriate to use your phone to check your Facebook or to Tweet whilst you are on the go? What about at dinner? In a meeting?

Bilton talks about how a professor of digital anthropology, Tom Boellstorff, concluded that part of the problem  lies within the fact that offline and online communications borrow from each other. For instance, the e-mail term CC stands for carbon copy, as in the carbon paper used to copy a letter. Similarly, people use the term “I saw this on Facebook” or “She wrote on my wall” in everyday basis.

So what do you think about the current etiquette in our society? Do you think new technology calls for new etiquette? Has even the introduction to blogging changed the way we expect to read our news every morning?

Furthermore, do you listen to your voicemails or would you rather people just sent you a text? Let us know – what habits drive you mad when it comes to mobile and email?

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2013
Mar
6

Would you pay to promote your friends’ posts?

You may have all been made aware about promotional posts on Facebook, where you can now pay to make your posts seen more frequently on Facebook. Since October 2012, you are able to make your posts appear higher in your friends’ news feeds for the cost of £5. In due time, Facebook will be introducing the ability to promote your friends’ posts. This appeared in the news mid February,  causing controversial debates: Would your news feed be transformed into a social market, where you would have to pay to keep up with the game?

I personally have no interest in this whatsoever. I would not be up for wasting money on such a thing as I don’t take my personal Facebook account too seriously. It has been found that others love a bit of fame and attention, but there hasn’t been a whole lot of evidence suggesting that people will succumb to this new feature on Facebook.  While promoted posts have value for businesses due to announcements, offers and promotions, it’s not clear what the  benefits are for personal users. In my opinion, there are very few situations, for example raising money for charity or looking for a job, in which promoted posts are considered useful in personal accounts.

It was found that this upcoming feature will be gradually rolled out to users. Facebook also mentions that they won’t allow it to work for those who have more than 5,000 friends and followers.

As the online world expands, people are reluctant to pay for social networks as you don’t receive a product, just a service. Facebook has brought out the idea of paying for games and certain apps which seems to have a particular type of audience which this works for.

Linkedin has features on their website where you can pay for a premium account which enables you features that you wouldn’t have on a free account. For example, if you are job hunting – joining their job seeker account grants you features such as sending your application to the top of the list or being able to contact members of the companies directly and many more. This has received positive results as at least a customer will pay for their service with the hope to receive a job out of it.

How far is Facebook going to take it? It seems like they have really tried to include anything a person could possibly need on one social network. Is this what people want? Are you going to start receiving Facebook vouchers for your upcoming birthdays?

Ironically, Facebook has introduced Gifts in America – so that people can receive vouchers to use in stores. This is coming soon to the UK. You are given the option to buy your friend a gift by choosing what you want, adding your message and send via Facebook. Your friend will receive a notification and  are prompted to enter their own shipping info and can swap for a different size, flavour or style before the gift ships. Your chosen gift is delivered right to your friend’s door.

 

So will promoting your friends’ posts work? What’s in it for you?

Let us know what you think.. and in the meantime, share this – for free ;)

 

 

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2013
Feb
28

And the Oscar award goes to…… social media

I don’t know how many of you actually keep up to date with award shows, The Oscars in particular. To be completely honest with you, I didn’t watch them this year. What really fascinated me was the coverage it received via social media.

The Academy of Motion Picture Arts and Sciences extended the usual use of social media and they encouraged celebrities to tweet during the event. They brought out a feature where the stars could take photos of themselves behind the scenes and post them online instantly via The Academy’s official Twitter account. This is different to what fans are familiar with, as the press and photographers are obviously not allowed in that room. Secondly – the video application was introduced to allow fans to replay clips of the ceremony just after they happened and share them via social networks, such as Twitter and Facebook.

If you were able to visit www.oscar.com, you would have been presented with additional behind the scenes footage, by some backstage cameras and not tho forget a live blog. All of the above are examples of how an organisation can help create hype within social media.

“We’re not doing social media to reach out to young kids,” said the academy’s digital media director, Josh Spector. “We’re doing it to connect with all Oscar fans.”

It could be concluded that yes, you were able to receive huge insight to the Oscars. The best social media account to follow on Twitter was obviously @TheAcademy. You would be able to see instant updates about the winners in each category and it made it very easy to follow the relevant stars.

Furthermore, there still were other ways to follow the Oscars on social media. Photos of behind the scenes were posted on Tumblr and Instagram by the stars themselves. They also Tweeted about their experiences and captured photos on the way to the event or photos from the red carpet.

The ceremony on Sunday produced around 3.8 million comments via Twitter, Facebook and other social media sites.

So what can you learn from the Oscars? You can take some ideas when wanting to recreate your own marketing – keeping it audience-reach proportional of course – so has the handling of the Academy Awards’ social media accounts given you some inspiration for how to promote your business?

And finally – on the topic of massive celebrations. We have one of our own approaching in April; our 6th Birthday. We are very excited this year, with our constant increase of product range and customers that we want you to celebrate with us. We will be having our very own competition which will involve not too much effort, lots of fun AND CAKE! We will keep you informed closer to the time.

In the meantime, keep celebrating!

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2013
Feb
22

Hacking: a new trend in social media?

Everyone seems to be talking about Burger King and Jeep this week, possibly more than ever! If you haven’t heard, Burger King and Jeep were victims of a Twitter hack.

Personally, I don’t think that these Twitter hacks should be seen in such a negative light. The hacking of Burger King’s Twitter account generated around 450,000 tweets and the amount of followers increased by over 25,000. Companies usually have to comply with such strict rules and guidelines for their social media accounts that any outrageous behaviour is shunned. Contrary to popular belief however, people love it when brands on Twitter go slightly out of the box, despite the contentious and arguably offensive material. This unconventional use of Twitter demonstrates why the Burger King and Jeep hacking has been an excellent source of publicity for the brands, allowing them to successfully deflect the blame.

Brands which have been hacked receive an influx of retweets and attention, so much so that they start to trend worldwide and they subsequently gain invaluable social media coverage; news articles, blog posts and publicity via other social networks.

These hacks, which are often blanket-termed negative, actually turn out to reap hugely positive benefits from essentially free advertising!

MTV and BET also claimed to targeted by hacking earlier this year. However, the public later discovered that it was a publicity stunt, initiated by the brands themselves! Whilst this may seem like a flawless idea, guaranteed to gain free advertising coverage, the negative backlash was significant. Both MTV and BET received significant negative coverage all over the media. People attempted to make a new hashtage trend; #fakehackedswag. Such negative reaction from the public can be harrowing and brand respect and trust is difficult to restore.

However, we found ourselves asking the question, does this really matter? Surely they still received all the attention? Press is still press after all – whether it be good or bad.

To be honest, I think it’s becoming a bit boring now. Donald Trump made his opinions very clear after his Twitter was hacked. Hackers tweeted lyrics from a Lil Wayne song to over 2 million followers. As an individual rather than a brand, Trump would have felt more personally violated.  Trump’s spokesman, Michael Cohen said that authorities were investigating who was behind it. Trump sent a follow up Tweet that read, “My Twitter has been seriously hacked— and we are looking for the perpetrators.”

Who is behind it?

We don’t even know whether it is one division, such as Anonymous who are doing the hacking, or whether the idea has gone viral, causing others to want to do it. It could even  be the brands themselves (although I think MTV and BET have put people off this media-hungry idea). Speculators have suggested that it is a geeky teenager who has quite literally guessed his/her way into the Twitter account, posting somewhat immature Tweets such as “We just got sold to McDonald’s! Look for McDonald’s in a hood near you” and “If I catch you at Wendys, we’re fighting.”

Hopefully these hacks are coming to an end. In the meantime, keep your passwords safe ;)

 

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2013
Feb
14

35% Off All Web Hosting Products this Valentine’s!

So in relevance to our Valentine’s Day in social media post, we’ve got a little promotion of our own.

OK, we don’t sell traditional romantic gifts (and we’re not in the running for Poet Laureate), but we still think you’ll love our latest offer. We’re taking an extra 35% off all of our web hosting products, especially for you!

Just use promo code VALENTINES before the end of February to take an extra 35% off our already discounted prices.

Our dedicated server suite is built on brand new superb quality Dell hardware, so you can be confident your business critical server hosting is in the very best of hands. There’s a choice of Linux and Windows operating systems,including Windows 2012, and since your server will be deployed in our high spec, high security UK data centre we’re confident in offering a 99.99% uptime guarantee as part of our comprehensive Service Level Agreement. Plus, if you’re quick you can take advantage of our Limited Special Offer and save hundreds with our 3 months free offer!

More about Dedicated Servers 

So spread the love this Valentine’s and enjoy our little gift to you!

 

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2013
Feb
14

Valentine’s Day in Social Media

Every year, you seem to find yourself familiar with all the Valentine’s Day paraphernalia around every shop, restaurant or bus you come across during the first two weeks of February. It is remarkable how social media has managed to take over the Valentine’s Day hype, too.

Social media is one of the best ways to express your feelings in today’s society.  Those who love to share, are preparing to express their positive emotions on the social platforms such as Facebook, Twitter and Instagram. Those who aren’t so keen on Valentine’s hype are expressing their frustration at its prevalence – or their singledom! This causes viral debates and increases the amount of posts that would normally be shared online.

An online article titled Is Social Media Ready for Valentine’s Day?  looks at Radian6, one provider for the monitoring of social media, who portrayed a summary of social media conversations during last year’s Valentine’s Day. It could be concluded that there was as much as 8,293,748 mentions spread virally via social platforms on the day.  Mashable also conducted some research which found that males were much more negative about the holiday than females.

So, whatever you think of Valentine’s Day, there’s no denying that there’s power in leveraging the occasion in your marketing – let’s take a look at some innovative ideas out there now.

 

You’re Not For Me

An article on the Daily Mail shares remarkable images from the 1900s where women would send cards to their potential suitors explaining that they DIDN’T like them. You should definitely check it out! One card has a picture of a woman handing a man a lemon with the caption underneath: “To my Valentine. Til a lemon that I hand you and bid you now “skidoo,” because I love another – there is no chance for you!

 

A Sweet Hoot from HootSuite

HootSuite want to promote “one hug at a time”. There is no better day like Valentine’s Day than to create a campaign that can relate to all their users. They obviously couldn’t send an individual Valentine’s Day card per user, so they combined their social media skills to show their appreciation.

 

Over Sharing

A study found on Huffington Post found that people in romantic relationships are uncomfortable with their partner broadcasting their feelings to the Facebook world. The study suggests that you feel “less special and unique” if your partner was to open up his/her feelings up on Facebook.

 

Love Science?

A contest has been created by Atomium Culture, an organisation which promotes the public engagement with science all over Europe. The contest asks people to tweet about their love for science and could potentially win a chance to fly to Brussels and present their ideas on the future of science policy and funding with European policy-makers. The contest launches today; to enter you must follow @AtomiumCulture and then tweet  why science means so much to you whilst using the #lovescience hashtag.

 

Social Media Icons?

Are you wanting to spread your love for Valentine’s Day via your own social networking sites? It’s not too late as we found free icons for you via optimaworldwide.

 

MegaRed Campaign

The social media campaign for the MegaRed brand of krill oil supplement carries the theme “Whose heart do you love?”

 

Endless Dove

Great campaign from BBC and Digital Radio UK just in time for Valentine’s Day!

 

So…What do you think is the best campaign you’ve seen throughout this Valentine’s Day period?

 

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2013
Feb
11

Twice The Discounts This February!


Do you need a step up from shared hosting?

If so, you should take advantage of one of our TWO fantastic limited special offers to bag yourself a bargain Virtual Private Server!

Get the 1st month of any monthly package for £1: VPSPOUND


Get 2 months free on any yearly VPS package: VPS2MONTHS

Just use the above codes in the order process, when you buy any VPS to receive the discount.

Virtual Private Servers are flexible and great value, making them the perfect server environment for developers and resellers:

  • Install any software you need
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So don’t miss out! Check out our offers on our website!

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2013
Feb
9

How safe do you think you are on the Internet?

Social networking sites vary greatly in their levels of privacy. One of the most used social network sites, Facebook, encourages its users to provide their real names and other personal information. Most importantly, you are told to include your birthday, phone number, and you relationship status, alongside your hobbies, interests and favourite films! Facebook and Twitter are the most common social networking sites that has made it easy to view each other’s personal information. What most people don’t know, is how much you are actual sharing to those who aren’t your friends.

A recent article on BBC news titled, “What every parent should know about social media”, has some surprising information. To encourage parents to switch their privacy settings on, the BBC hired an online security specialist to investigate two mother and daughter parings for their Learning’s Share Take Care campaign. The specialist , Tom Ilube, was only given their names and the town they were from and still was able to find information that they had shared via social media.

A forty-year-old was not surprised that the specialist had been able to reveal her family details, including her father’s gender change. Furthermore, Ilube was able to present to her a photo of her own partner in his underpants that she had once posted. She was mortified when she learnt that the photo was visible to a billion people worldwide.

The other mother and daughter that Ilube was instructed to research are keen Facebook and Twitter users. Their personal details were shown over the internet. Such as, their dates of birth, addresses and even Sarah’s mother’s maiden name. This would be gold dust to a potential impostor.

In AVG Technologies’ Digital Diaries study, Digital Work Life, it was found that fifty-three percent of respondents believe that privacy has gradually worn away due to this influx of social networks. Furthermore, it was found that this affects the privacy between employees causing them to want to leave sites such as Facebook. Nine percent of adults explained that a manager has used the information found on their social networking sites against them or one of their colleagues.

So, I know you have been informed all the time about your privacy settings, but do you actually know how private your Facebook is? You do have to be careful – I have discovered first hand that when Facebook change their privacy settings, your own privacy settings will change. You should be diligent when constantly checking that your privacy settings are intact!

On Facebook, you should go to your privacy settings and check what can be seen by who. Load your profile, click on the settings button next to activity log and click “View As”. Here you can choose how your profile is viewed by each particular person on your list. Furthermore, you should log out of Facebook and see how any member of public can view your profile.

“While you can’t completely control what people say about you online, you can control the ‘ammunition’ they have against you. Being more careful about your posts on social networks or ensuring your privacy settings protect your personal information are just a few steps you can take.” (Jenny Ungless, SmartPlanet)

 

 

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2013
Jan
30

NEW: Dedicated Servers – with three months free for January!

After some sterling behind-the-scenes efforts throughout the newly-expanded team here at Daily, we’re really pleased to announce the launch of our brand new Dedicated Servers range!

We’re working with Dell, which means our full server suite is deployed on brand new superb quality Dell hardware – so you can be confident your business critical server hosting is in the very best of hands.

There’s a choice of Linux and Windows operating systems, including Windows 2012, and since your server will be deployed in our high spec, high security UK data centre we’re confident in offering a 99.99% uptime guarantee as part of our comprehensive Service Level Agreement.

And of course, you’ll be backed by our expert UK support and account management teams, so you can be assured that you’ll have the advice and support you’ll need both before you make your purchasing decision and afterwards if you’d like to discuss any opportunities, issues, or upgrades once you’re on board.

Plus, if you’re quick you can take advantage of our January Special and save hundreds with our 3 months free offer!

Prefer something custom?

Our off-the-shelf plans are, we think, excellent quality and value for money – but if you need more memory, a different RAID configuration, different hard disks, or a hardware firewall, we can do that too. Just give our specialists a call on 0800 612 9019 and they’ll work with you to put together a tailored server solution that suits your needs perfectly.

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2013
Jan
24

HiveMindMapping…

A recent article by Will Sigsworth on socialmediatoday explains about HiveMindMap. I hadn’t heard of it before this article, so I had a look around myself. Have you ever wondered what the most popular has tags are on Twitter? HiveMindMap is a site which doesn’t just tell you what is trending – it lets you know how each hashtag is connected to others. Visually, you will be able to see the most popular topics from the past week in a spider diagram, with linked items connected by multicoloured tendrils.

It’s quite interesting! You may be wondering, “Why do I need to know this?” , but you’d be surprised to know how this site can actually benefit your business.

The site is easy to use. I was able to understand straight away how to navigate around the enormous mind map as you are able to scroll, zoom and click around your chosen hash tag.

The top of the site displays a toolbar where you can see an online calendar depicting all the trends over the past seven days.

You could use HiveMindMap to discover what topics are being spoken about and at what times to use to promote your business. For example, you can see that #sorrynotsorry is trending and see what is related to it.

Or, using the search bar provided – for example, if your business is related to internet services (For example, daily.co.uk) you can search for #internetmarketing to see what is related to it. In other words,  you can see which interests are connected to what topics and how you can relate them to your own services.

Lastly, it is important to connect to other people to give your business a friendly face. As HiveMindMap allows you to connect  to Twitter users related to certain topics, you can tweet at them on behalf of your company and see what response you get!

What’s even more ironic- HiveMindMap is actually trending! Why don’t you take a look at this virtual map and see the new twitter trends for yourself?

 

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