04Sep2013
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Just when you thought you had seen it all. Technology seemed to advance, we were passing over the old and only looking for the new. Watches changed from a necessity to a fashion statement as more and more people would use their phone to check the time. Well – what if we were to combine the two products and create, yes – you’ve got it.. a smartwatch?

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I mean surely this can’t be popular? I would much rather keep my phone as my phone and my watch as a watch. Have a look at the Pebble smartwatch Kickstarter campaign to get you started on what it is all about. Last year, a group of engineers launched this campaign for the so-called smartwatch. This watch would connect to your phone – notifying you of any incoming calls, texts, emails, and so forth. The watch apparently will also be allowing specific apps.

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29Aug2013
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At Daily, we aim to make you feel like you are getting the most reasonable price for the best service. A dedicated hosting service, known as dedicated servers, is a type of Internet hosting in which you are able to hold the whole server, as opposed to hosting amongst others. This is much more flexible than shared hosting, as you are able to choose your own operating system, hardware, and most importantly control the whole thing.

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22Aug2013
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It is often said that television has altered our world, but with the increased commercial opportunity provided by the evolution of the internet and the effect it has on the way we watch and interpret television, we can argue that it has changed its direction as a result of technological advancements.  I remember children’s television programmes to be filled with creativity, songs and dancing – whereas now its content is filled with technology.  But as technology is an important part of our lives, can we really prevent children from using it? No wonder an 11 year old would want to have the latest gadget, if she regularly watches her favourite television star with one.  Can we argue that the advancements in technology have changed the content of television programmes? Continue reading

14Aug2013
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Rory Cellan-Jones found himself “locked in a cage full of lemurs and technology journalists”, at London Zoo trying out a new gadget. The wearable camera, known as The Autographer,  records still pictures everywhere you go, using its five sensors to judge when the area has changed. For example, if it is infront of a blank wall it will not register to take a photo. Continue reading

10Aug2013
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Over the past few years, online advertising has changed. For example, we have experienced the world with video advertising, mobile and social.

1) Video is one of the fastest growing segments in the online advertising market.

2) It can be believed that eventually, mobile internet will over-rule desktop internet usage.

3) Social advertising doesn’t just refer to the ads we see on Facebook. For example, one of the growing trends in the social space is that of social gaming.

If we look at some digital campaigns today, you can see how the power of the internet enables us to a whole new world of advertising. For example, Oreo’s marketing executives and agency, 360i created a photo and tweeted “You can still dunk in the dark”.

The ad generated more than 16,000 retweets and was seen by tens of thousands on Twitter.

The hype that was created from such a witty “tweet”, featured all over online – more so than a standard television advert would. The power of the World Wide Web doesn’t only give us new mediums to create advertising content – it enables us to talk about the content in a variety of different ways.

Oreo’s Daily Twist Campaign

Another campaign from Oreo was that they released an image every day from June 25th to October 2nd . These images were of the cookie which had been restyled to replicate something that had happened on that date. The images were released via Twitter and Facebook. For example:

Another digital campaign, “Dumb Ways To Die”, was created by advertising agency McCann Melbourne. Posted in November 2012: it appeared in newspapers, local radio, outdoor advertising, throughout the Metro Trains network, and other social sites. The aim of the campaign was to promote safety on Trains for Metro.  A song was created called “Dumb Ways To Die”, originally posted on YouTube, the song received 20 Million views in a week.

One of the reasons as to why the campaign was so successful was because it was an easy way to gain young people’s attention. It is hard to reach out to younger generations about safety messages in general, let alone specifically about trains. The video used black comedy featuring a variety of cute cartoon characters killing themselves in increasingly idiotic ways due to unsafe behaviour.

The YouTube video generated a huge immediate viral effect. Due to such popularity, Dumb Ways To Die created a Tumblr, Soundcloud, and featured on Metro Trains’ Twitter. You can find all the content now at www.dumbwaystodie.com.

There are a few ways in which the campaign was taken further via apps and other social content:

1) McCann released an “Official Karaoke Edition” of the video on 26 November.

2) The campaign asked people to pledge for awareness and safety in trains on their website.

3) In May 2013, Metro released a “Dumb Ways to Die” game as an app for iPhone, iPod touch and iPad devices.

So you are probably thinking what this campaign achieved? It was viewed 2.5 million times within 48 hours and 4.7 million times within 72 hours. Within two weeks the video had been viewed 28 million times and soon at least 85 parodies were made. Today, the video has had over 52 million views.

Despite all the good press it has received – no campaign can claim its true popularity without some criticism! Before the world was faced with the internet and its social criticisms,  advertising was seen in a different light. For example, you would view an advertisement on television and would not be given the chance to publicly speak your views on it. Nowadays, you are subject to everyone else’s opinions online and are encouraged to share your own.

Just by looking at these campaigns, you can see how hype is formed via the internet, and how important it is within society today. So do you think that society is changing the way we are subjected to adverts? Is the online world really important or could we do without it?

 

07Aug2013
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According to Netcraft there are now over 644 million websites on the internet. It’s hard to say anything which hasn’t been said and certainly all-but impossible to sell anything which can’t be bought on any number of competing websites with a few easy clicks.

Competition for online traffic is fierce. Internet users are agile and impatient and giving them reasons to leave your company website for a competitors’ is unwise and can be exceptionally expensive. Continue reading

01Aug2013
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Toys and games are a huge part of children’s lives growing up. I’m sure you remember your special toys when you were as little as six years old! I’m sure you can also agree that thanks to advancements in technology, toys are completely different nowadays.

Once gaming toys were introduced in the 1990s, it started to add extra pressure on basic soft toys or games. Film companies such as Disney were in demand to provide entertainment in new forms. Continue reading

24Jul2013
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Do you remember Facebook back in 2004? Facebook used to be such a simple social networking site, and now it has been integrated within everyday life. In fact, thinking back – it is actually ridiculous to think I have been tied down to a social network site for six years.

It’s not abnormal to hear “I was looking at your Facebook wall”, or “Did you see on your news feed” across a dinner table amongst friends.  In fact, everywhere I look – poster ads, television ads or digital ads – I am faced with the little dark blue Facebook logo. Facebook users used to complain that Facebook would keep updating, becoming increasingly difficult to manage. Continue reading

17Jul2013
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As technology is an important part of our lives, it is almost impossible to cut it out of our children’s lives. For starters, children are introduced to the internet at such an early part of their life now that it increasingly harder to prevent them from the dangers at such a young age. I’m sure we can all agree that there are risks linked with allowing children to explore the online world.

It is important for you to make sure they know the risks before going online, and that you enable the parental control settings. There are plenty of ways to protect your children from the internet. Continue reading

11Jul2013
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At Daily we find it extremely important to build good relationships with our customers. As I’m sure you can see from our Facebook page, we try to encourage all of us at Daily to get involved in discussions. This enables you to see how we interact with each other as well as giving the opportunity to interact with others at Daily.

The troubled pinballing of the Digital Economy Act 2010 around the UK’s judicial processes highlights some rather jumbled thoughts when it comes to the responsibility of service providers for digital content. On the one hand, stakeholders are understandably keen to protect their work and tackle, in this case, copyright infringement. But on the other – how do we achieve effective legislative enforcement in the digital arena? Should service providers take some pro-active responsibility for how their services are used or the content that they house? Continue reading